PHARRELL WILLIAMS X LEGO
Immersive Projection Content For LEGO x Pharrell by way of CONSUL & Blue Revolver
Lego Galaxies, Asteroids, and Black holes for an Immersive experience in Los Angeles to launch the “Over the Moon” lego set and celebrate the release of the new film “Piece by Piece” by Pharrell Williams X LEGO. The entire resolution spanned 25,000 x 1920 pixels and more than 50 projectors. Guests were invited to create their own lego character ID which was re-projected onto the walls. Lego Pharrell and Lego Pharrell’s wife flew a lego spaceship around the room. Kids and adults could race lego space rovers and hear a talk by Pharrell and director Morgan Neville. Conceptualized, produced and designed by @consul.studio and @bluerevolverinc. Additional support and spaceship animations by @tropicalratchet, produced by @projekt.______.
